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Now, although we can jump during the "fry Gambert" bandwagon and so i think that his idea is nothing at all than a revenue/copyright ploy, I'm going to leave that to majority of the net. Instead, Gambert's comments do raise an age old question that We'd really like to discuss: Do we need SEO requirements?

Search engine dislike websites with badly written, copied, old or irrelevant content for its users. So make it a habit to create unique, compelling and resourceful content often that customers will market value. If users value your content, the search engines will because well.