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Are their articles unique and engaging? Read a few of their seo-keyworded articles by printing them out in some recoverable format - does the copy flow very easily? Is it exciting or valuable? Do you spot the repetition of keywords enough that it kills the word flow? Oh, and you happen to be at it, Google their articles and observe how they rank all of the search engines, as very.

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Website style. A website that looks professional reflects a company that you can rely. If you have not studied marketing or advertising, you can leave your website's design in the hands from the professional. A web designer knows the kind of presentation that would make objective engaging uncomplicated to work with. A properly designed website gains the trust and confidence of potential clients.

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