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Not only are the race drivers on Twitter, so might be all the racetracks. You can get advance notice on ticket sales and other fun things going on at the tracks. Some tracks help with traffic coming towards the racetrack and share other routes instead. First auction week the Atlanta Motor Speedway offered the first 1000 fans $1 tickets because the #1 car won the Daytona 500 the week before. They used Twitter to push the word out along with they also had 300 fans at the track quickly buying entry.

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