Today, Tyler R. Tichelaar of Reader Views is ready to be joined by Roland Hughes, who's here to discuss his "The Minimum You Need to Know" series, which include "The Minimum You have to Know to Be an Open VMS Application Developer," 1st Impression Publishing (2006), "The Minimum You have to Know About Logic to Work in IT," Logikal Solutions (2007), and "The Minimum You Need to know About Java on OpenVMS," Logikal Solutions (2006).

If 1 / 2 of your site's visitors start down the sales path, substantial 1000 start (a 50% drop off rate in the first step - this may be due a new requirement to join up to browse your site). If 40% of that total go away at important step, and 30% in that group complete the sale, that equals $495 in sales, throughout regards to 2.25% conversion rate as only 45 of shift of stance as 2000 people purchased.

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Objective: And also the picture - what that costs less than from friends to your own website? What is your site's purpose; and techniques work along with visitors to try this purpose?

Roland: That's easy. HP is 3rd owner of OpenVMS. It started out with Digital Equipment Corporation who created an OS which 30 years ahead of its time. Compaq then bought DEC, and being your personal computer company, had no idea for you to do with a midrange strategy. Finally HP bought Compaq. HP has had a really sad excuse for a mid-range OS for various years. You might already know of it: HP-UX. They sink bulk of money into marketing that lesser product. If the money were put into marketing OpenVMS, the HP-UX product would disappear associated with three lengthy. HP is able to perform only maintenance on OpenVMS and have the OS add millions if not billions to the bottom line.

Connecting with journalists and producer/gatekeepers is a long-term process, so drop much weight instant positive aspects. It's about building relationships, and even on a supremely ephemeral medium like Twitter, credibility counts. Communicate a clear sense of mission in your online calls. People need to know what you stand meant for.